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Archived Curricula Guide 2011–2012
Curricula Guide is archieved. Please refer to current Curricula Guides
Master's Degree Programme in Media Management

Learning outcomes

The Master’s programme in Media Management benefits students and faculty in the partner departments by emphasising the importance of management in media studies and media in management studies. Studies feature an integrated approach to research in keeping with traditions in the partner schools. This approach builds theory through empirical research using diverse methods to develop understandings derived from media management in practice. Collaboration with managers in Finnish media industries is part of the programme.

Curriculum coursework is keyed to four aspects that together comprise the context which media managers must manage: media policy, media economy, media organisation and media content. Programme coursework emphasises the interdependence of these four aspects.

The curriculum emphasises four dimensions characterising the daily work of media managers in practice: strategic thinking, decision-making, change management, and understanding management theory and practice in the context of media companies. These thematic dimensions cut across coursework and are prioritised in theses advising.

The programme is oriented to build and strengthen the competence of middle management in media firms, and specifically in the context of journalism, broadly construed.


The two-year Master’s programme totals 120 ECTS credits. Half of the total is composed of six thematic blocks that are subdivided into 11 courses (5 ECTS each). The other half is devoted to the thesis and related seminar work. An overview of the programme, its curriculum structure and the two-year study schedule is shown in the attached figures (http://www.uta.fi/cmt/en/studies/masters_programmes/media_management/curricula/MM_Curriculum_2.0_Slides_120311.pdf). The course modules are described in this document.

Further information

Organisation responsible: Department of Journalism & Mass Communication and Department of Management Studies

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School of Communication, Media and Theatre