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Archived teaching schedules 2016–2017
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KATMAA13 Service Marketing 5 ECTS
Implementation is also a part of open university teaching
Period I Period II Period III Period IV
Language of instruction
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
Degree Programme in Business Studies
School of Management

Learning outcomes

After completing the course the student recognizes the importance of the service mindset in contemporary marketing. The student is able to apply the service mindset and related tools for analyzing and developing businesses and organizations in different contexts. The student understands the role of the customer in value creation.

Enrolment for University Studies

Enrolment time has expired

Enrolment for Open University Studies

11.8.2016 alkaen
Pakollinen edeltävä opintojakso: KATMAP11 Moniulotteinen markkinointi


Mika Yrjölä, Teacher responsible
Timo Rintamäki, Teacher

Homepage URL


12-Sep-2016 – 13-Oct-2016
Lectures 20 hours
Lectures and Exercises
Mon 12-Sep-2016 - 10-Oct-2016 weekly at 12-14, Main building D11
Thu 15-Sep-2016 at 10-12, Main building D11
Thu 22-Sep-2016 - 6-Oct-2016 weekly at 12.00-14.00, Väinö Linna
Thu 13-Oct-2016 at 12-16, Main building D10a


Numeric 1-5.

Evaluation criteria

Lectures, Moodle excercises, and exam in Finnish or in English.

Study materials

  1. Grönroos, Christian: Service Management and Marketing. Customer Management in Service Competition, Wiley, 2007 or later.
  2. Gummesson, Evert: Total Relationship Marketing, Butterworth-Heinemann, 2008 or later.
  3. Other materials given by the lecturer, e.g. academic articles.

Further information

Recommended year of study: 2. year, autumn (for degree programme students)
Recommended complementary course: KATJOS42 Service Management