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Archived teaching schedules 2015–2016
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JKKYETA14 How to build your own start-up company 2 ECTS
Period I Period II Period III Period IV
Language of instruction
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
Degree Programme in Business Studies
School of Management

Learning outcomes

The course is suitable for students who are thinking about founding their own company or just want to be inspired by innovative business trends. The objective is to define the main features of a start-up and show examples of famous start-up companies. The next aim is to present Canvas as a universal visualisation tool and explain all its parts. During the course, students will learn how to understand their customers, how to find a product or service, how to monetize an idea and which mistakes they should avoid. All students will be able to experience the theoretical knowledge in practice.

General description

1. Design thinking

2. Business model Canvas as a visualisation tool

3. Famous start-ups – from an idea to a great business

4. Create your own start-up idea

5. Investment and crowdfunding

6. How to monetize a start-up idea?

7. Why so many start-ups fail? The biggest mistakes and consequences

8. How to prepare a great pitch.

9. Start-up competition


Richard Bednar, Teacher responsible


21-Sep-2015 – 24-Sep-2015
Lectures 10 hours
Mon 21-Sep-2015 at 14.00-16.00, PÄÄT (main building) LS D13
Tue 22-Sep-2015 at 12.00-15.00, PÄÄT (main building) LS D13
Wed 23-Sep-2015 at 9.00-12.00, PÄÄT (main building) LS D13
Thu 24-Sep-2015 at 10.00-12.00, PÄÄT (main building) LS D13

Further information

Teacher: Ing. Richard Bednár, PhD., University of Economics in Bratislava, Faculty of Business Management

Further Information


The course consists of:

Lectures (10 hours, attendance in every lecture is required)

Home assignment given by the teacher



First 30 students will be taken in to the course. Priority will be given to the degree and exchange students of the School of Management.

Compulsory and binding enrolment by email to business.school@uta.fi during Fri 04.09.- Tue 08.09.2015

Inform your name, home university and student number of UTA (if you already have it).

You can take this course as a single course with 2 ects.  You can also use this course as a complementary part for the book exam KATSTA16 Readings in Entrepreneurship 5 ECTS. This lecture course will compensate one book (of the two books). You will do this lecture course and an electronic exam of KATSTA16 but you only need to study and answer the exam questions of one book. Doing this alternative you will get 5 ects and in your transcript there will be registered the KATSTA16 course (not JKKYETA14). If you do "How to build your own start-up company" course as a part of KATSTA16 course (book exam), you must take the electronic exam by 31.7.2016.