x !
Archived teaching schedules 2015–2016
You are browsing archived teaching schedule. Current teaching schedules can be found here.
KATMAA12 Marketing Communications 5 ECTS
Implementation is also a part of open university teaching
Periods
Period I Period II Period II Period IV
Language of instruction
English
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
Degree Programme in Business Studies
Marketing
School of Management

Learning outcomes

After completing the course, the student understands the strategic role of marketing communications in interactively engaging with customers and other stakeholders. The student is able to plan and evaluate the use of different communications tools in the changing mediascape. In addition, the student can critically assess ethical concerns related to marketing communications.

Enrolment for University Studies

Enrolment time has expired

Teachers

Sonja Lahtinen, Teacher responsible
Sonja.Lahtinen[├Ąt]uta.fi

Homepage URL

Teaching

14-Jan-2016 – 22-Feb-2016
Lectures 20 hours
Lectures
Thu 14-Jan-2016 - 18-Feb-2016 weekly at 10-12, Pinni B1100
Mon 1-Feb-2016 - 22-Feb-2016 weekly at 12-14, Pinni B1100

Evaluation

Numeric 1-5.

Evaluation criteria

Lectures, Moodle exercises, and exam in Finnish or in English.

Study materials

  1. Dahlen, Micael, Lange, Fredrik &Smith, Terry: Marketing Communications: A Brand Narrative Approach, Wiley: Chichester, 2010.
  2. Other materials given by the lecturer, e.g. academic articles.

Further information

Recommended year of study: 1. year, spring (for degree programme students)