x !
Archived teaching schedules 2015–2016
You are browsing archived teaching schedule. Current teaching schedules can be found here.
MEJOS04 Strategy & Branding 5 ECTS
Period I Period II Period II Period IV
Language of instruction
Type or level of studies
Advanced studies
Course unit descriptions in the curriculum
Master's Degree Programme in Media Management
School of Communication, Media and Theatre

Learning outcomes

Students learn the essentials of strategic thinking with special emphasis on marketing's and its many-sided nature. The course examines the field of strategic management as a process in which various marketing strategies play a major role.

Enrolment for University Studies

Enrolment time has expired


Hannu Saarijärvi, Teacher responsible
Gregory Lowe, Contact person


20-Jan-2016 – 2-Mar-2016
Wed 20-Jan-2016 - 2-Mar-2016 weekly at 9.30-12.00, PÄÄT ls. D14, Please note: no lecture on Wednesday 24.2.