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Archived teaching schedules 2014–2015
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KATMAA13 Service Marketing 5 ECTS
Period I Period II Period III Period IV
Language of instruction
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
Degree Programme in Business Studies
School of Management

Learning outcomes

During the course the student learns to recognize the importance of the service mindset in contemporary marketing. The student is able to use service insights in practice in different business and organizational contexts. The student acknowledges the role of the customer in value creation.

Enrolment for University Studies

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Elina Närvänen, Teacher responsible

Homepage URL


8-Sep-2014 – 16-Oct-2014
Lectures 20 hours
Mon 8-Sep-2014 - 6-Oct-2014 weekly at 10.15-11.45, Starts in A1 (main building) on 8.9.2014 at 10.15am. Several different lecture halls (details in Moodle platform).
Thu 11-Sep-2014 - 9-Oct-2014 weekly at 10.15-11.45

Study materials

1. Gummesson, Evert: Total Relationship Marketing, Butterworth-Heinemann, 2008 or later.
2. Grönroos, Christian: Service Management and Marketing. Customer Management in Service Competition, Wiley, 2007 or later.
3. Other materials given by the lecturer, e.g. articles.