x !
Archived teaching schedules 2014–2015
You are browsing archived teaching schedule. Current teaching schedules can be found here.
KATMAA12 Marketing Communications 5 ECTS
Period I Period II Period II Period IV
Language of instruction
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
Degree Programme in Business Studies
School of Management

Learning outcomes

The student will gain a deeper understanding on the different approaches of marketing communications and is able to evaluate their use in the changing mediascape. The student learns to interactively engage with stakeholders, especially customers. In addition, the student can critically evaluate ethical concerns related to marketing communications.

Enrolment for University Studies

Please register for the course through NettiOpsu. Registration begins about one month before the course starts.

Enrolment time has expired


Elina Närvänen, Teacher responsible

Homepage URL


15-Jan-2015 – 16-Feb-2015
Lectures 20 hours
Thu 15-Jan-2015 - 12-Feb-2015 weekly at 10.15-11.45, B1100
Mon 19-Jan-2015 - 16-Feb-2015 weekly at 12.15-13.45, B1100

Study materials

1. Dahlen, Micael, Lange, Fredrik & Smith, Terry: Marketing Communications: A Brand Narrative Approach, Wiley: Chichester, 2010.
2. Kimmel, Allan J.: Connecting with Consumers. Marketing for New Marketplace Realities, Oxford University Press, 2010.
3. Other materials given by the lecturer, e.g. articles.

Please note that the De Pelsmacker et al. book which is mentioned in the Curriculum will not be required reading for the course in 2014-2015!