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Archived teaching schedules 2013–2014
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KATMAA13 Service Marketing 5 ECTS
Period I Period II Period III Period IV
Language of instruction
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
Degree Programme in Business Studies
School of Management

Learning outcomes

During the course the student learns to recognize the importance of the service mindset in contemporary marketing. The student is able to use service insights in practice in different business and organizational contexts. The student acknowledges the role of the customer in value creation.

Enrolment for University Studies

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Nina Mesiranta, Teacher responsible

Homepage URL


2-Sep-2013 – 25-Sep-2013
Lectures 20 hours
Mon 2-Sep-2013 - 23-Sep-2013 weekly at 14.15-16.00, Pinni B1097
Wed 4-Sep-2013 - 25-Sep-2013 weekly at 9.15-12.00, Päätalo D11