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Archived teaching schedules 2012–2013
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KATMAA13 Service Marketing 5 ECTS
Periods
Period I Period II Period III Period IV
Language of instruction
English
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
Degree Programme in Business Studies
School of Management

Learning outcomes

During the course the student learns to recognize the importance of the service mindset in contemporary marketing. The student is able to use service insights in practice in different business and organizational contexts. The student acknowledges the role of the customer in value creation.

Enrolment for University Studies

Enrolment time has expired

Teachers

Nina Mesiranta, Teacher responsible
nina.mesiranta[├Ąt]uta.fi

Homepage URL

Teaching

4-Sep-2012 – 4-Oct-2012
Lectures 20 hours
Tue 4-Sep-2012 - 2-Oct-2012 weekly at 10.00-12.00, Pinni B1100
Thu 6-Sep-2012 - 4-Oct-2012 weekly at 10.00-12.00, PinniA Paavo Koli