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Arkistoitu opetussuunnitelma 2012–2015
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KATMAA13 Service Marketing 5 op
Organised by
Degree Programme in Business Studies
Marketing
Person in charge
Lecturer in marketing
Planned organizing times
Period(s) I II III IV
2012–2013 X
2013–2014 X
2014–2015 X
Preceding studies
Compulsory:
KATMAP11 Multidimensional Marketing compulsory for Finnish students only.
Corresponding course units in the curriculum
Johtamiskorkeakoulu
Curricula 2011 – 2012
MARKA015 Services Marketing 5 ECTS

Learning outcomes

During the course the student learns to recognize the importance of the service mindset in contemporary marketing. The student is able to use service insights in practice in different business and organizational contexts. The student acknowledges the role of the customer in value creation.

Contents

The course focuses on the service perspective which represents a new logic for marketing. The Nordic School is one of the core research groups developing service theory. The importance of service thinking and service-based business models are discussed. The latest research findings are studied through recent journal articles.

Teaching methods

Lectures and exercises 20 h.

Teaching language

English

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in course work 
In English

Written exam in Finnish or in English. Exam on lectures and study materials.

Evaluation

Numeric 1-5.

Study materials

1. Gummesson, Evert: Total Relationship Marketing, Butterworth-Heinemann, 2008 or later.
2. Grönroos, Christian: Service Management and Marketing. Customer Management in Service Competition, Wiley, 2007 or later.
3. Other materials given by the lecturer, e.g. articles.

Further information

Recommended year of study: 2. year Autumn

Belongs to following study modules

Johtamiskorkeakoulu
2015–2016
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
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Johtamiskorkeakoulu