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Archived Curricula Guide 2012–2015
Curricula Guide is archieved. Please refer to current Curricula Guides
KATMAA13 Service Marketing 5 ECTS
Organised by
Degree Programme in Business Studies
Person in charge
Lecturer in marketing
Planned organizing times
Period(s) I II III IV
2012–2013 X
2013–2014 X
2014–2015 X
Preceding studies
KATMAP11 Multidimensional Marketing compulsory for Finnish students only.
Corresponding course units in the curriculum
School of Management
Curricula 2011 – 2012
MARKA015 Services Marketing 5 ECTS

Learning outcomes

During the course the student learns to recognize the importance of the service mindset in contemporary marketing. The student is able to use service insights in practice in different business and organizational contexts. The student acknowledges the role of the customer in value creation.


The course focuses on the service perspective which represents a new logic for marketing. The Nordic School is one of the core research groups developing service theory. The importance of service thinking and service-based business models are discussed. The latest research findings are studied through recent journal articles.

Teaching methods

Lectures and exercises 20 h.

Teaching language


Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in course work 
In English

Written exam in Finnish or in English. Exam on lectures and study materials.


Numeric 1-5.

Study materials

1. Gummesson, Evert: Total Relationship Marketing, Butterworth-Heinemann, 2008 or later.
2. Grönroos, Christian: Service Management and Marketing. Customer Management in Service Competition, Wiley, 2007 or later.
3. Other materials given by the lecturer, e.g. articles.

Further information

Recommended year of study: 2. year Autumn

Belongs to following study modules

School of Management
Archived Teaching Schedule. Please refer to current Teaching Shedule.
School of Management