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Archived Curricula Guide 2011–2012
Curricula Guide is archieved. Please refer to current Curricula Guides
ASIAB003 South-East Asia as a Business Area 5 ECTS
Organised by
Asian Studies in Business and Business Cultures
Person in charge
Senior Marketing Lecturer Mr. Jukka Lahtinen
Preceding studies
None; the course applies to exchange students, too.

General description

This course gives basic information and tools for South-East Asian Business and Business cultures.

Learning outcomes

The objective of the course is to help the students to analyse business potential and the relative advantages of different business locations and industries in South-East Asian countries and to recognise differencies between China and South-East Asia.


The course introduces the students to social, cultural, political and economic diversity of 11 South-East Asian countries as a business area and gets them acquainted with the changing business environment and business culture. The course provides the participants an overview of the emerging patterns and modes of trade and investment, the structure of industry and services, capital markets, banking and financial services, governmental policies, company laws and regional challenges. The countries in focus are: Brunei, Cambodia, East Timor, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

Teaching methods

Teaching method Contact Online
Lectures 20 h 0 h

Teaching language


Modes of study

Further information on modes of study is given by the lecturer in charge.


Numeric 1-5.

Study materials


  1. Southeast Asian Affairs 2010, Institute of Southeast Asian Studies (ISEAS), 2009.
  2. Kotler, Philip, Kartajaya, Hermawan & Hooi, Den Huan: Think ASEAN! Rethinking Marketing toward the ASEAN Community 2015, McGraw-Hill, 2007.
  3. Other materials as given by the lecturer.

Belongs to following study modules

School of Management
Asian Studies in Business and Business Cultures (Asian Studies in Business and Business Cultures)
Archived Teaching Schedule. Please refer to current Teaching Shedule.
School of Management