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Archived Curricula Guide 2011–2012
Curricula Guide is archieved. Please refer to current Curricula Guides
ASIAB001 Introduction to Asia as a Business Area 5 ECTS
Organised by
Asian Studies in Business and Business Cultures
Person in charge
Senior Marketing Lecturer, Mr. Jukka Lahtinen
Preceding studies
None; the course applies to exchange students, too.

General description

This course gives basic information and tools for Asian Business and Business cultures.

Learning outcomes

The objective of the course is to focus on the governance frames, business practises, business cultures and social structures in preparing foreign companies and their representatives to organize businesses in Asia-Pacific Region. Another focus is to give an explanation for the rapid economic growth and, on the other hand, the major future challenges of the Asia-Pacific Region.


The course introduces the students to the diversity of the Asia-Pacific Region as a business area, complexity and dynamics of business in Asia, the history and growth paths of Asian economies as well as patterns of motives and factors that shape life and business in Asia so that the students recognise similarities and dissimilarities between Western and Eastern economies. There are three main regions described in the course: South Asia, South-East Asia and East Asia.

Teaching methods

Teaching method Contact Online
Lectures 20 h 0 h

Teaching language


Modes of study


Numeric 1-5.

Study materials

  1. Backman, Michael & Butler, Charlotte: Big in Asia: 30 Strategies for Business Success, Palgrave Macmillan, 2007.
  2. Emmott, Bill: Rivals: How the Power Struggle Between China, India and Japan Will Shape Our Next Decade, Penguin Books, 2008.
  3. Other materials, as given by the lecturer, will be delivered for Moodle.

Belongs to following study modules

School of Management
Asian Studies in Business and Business Cultures (Asian Studies in Business and Business Cultures)
Archived Teaching Schedule. Please refer to current Teaching Shedule.
School of Management