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Archived Curricula Guide 2017–2019
Curricula Guide is archieved. Please refer to current Curricula Guides
TIETS40 Managing e-commerce; Consumers and Community Perspective 5 ECTS
Organised by
Degree Programme in Computer Sciences
Person in charge
Professor Mikko Ruohonen
Corresponding course units in the curriculum
School of Information Sciences
Curricula 2015 – 2017

Learning outcomes

After the course the student will understand the large area of e-commerce from the consumer and end-customer point of view. The student can also analyze and plan the potential use of e-commerce in different retailing industries and manages an understanding of the changing markets, consumer behavior and social computing from consumers and community perspectives.

Contents

Introduction to E-Commerce and E-Marketplaces. Overview of E-Commerce.
E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce. Internet Consumer Retailing. Retailing in E-Commerce: Products and Services.
Consumer Behavior, Market Research, and Advertising. E-Commerce Models and Applications. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce. Mobile Computing and Commerce and Pervasive Computing.

Teaching methods

Teaching method Contact Online
Lectures 21 h 0 h
Exercises 21 h 0 h

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in classroom work with groupwork/reports  Participation in course work 
In English
Option 2
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Written exam 
In English

Participation in classroom work with groupwork/reports OR Written exam (if not enough participation).

Evaluation

Numeric 1-5.

Study materials

Turban, E., King, D., Lee, J.K, Liang, T.-P., Turban, D.C. Electronic Commerce: A Managerial and Social Networks Perspective. Springer. 2015.

Belongs to following study modules

Faculty of Management
Faculty of Management
Faculty of Natural Sciences
Faculty of Natural Sciences
Faculty of Natural Sciences
Faculty of Natural Sciences
Faculty of Natural Sciences