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Arkistoitu opetussuunnitelma 2017–2019
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KATMAA12 Marketing Communications 5 op
Organised by
Degree Programme in Business Studies
Marketing
Person in charge
Lecturer in marketing
Preceding studies
Compulsory:
KATMAP11 Multidimensional Marketing compulsory for Finnish students only.
Corresponding course units in the curriculum
Johtamiskorkeakoulu
Curricula 2015 – 2017
KATMAA12 Marketing Communications 5 ECTS

Learning outcomes

After completing the course, the student understands the strategic role of marketing communications in interactively engaging with customers and other stakeholders. The student is able to plan and evaluate the use of different communications tools in the changing mediascape. In addition, the student can critically assess ethical concerns related to marketing communications.

Contents

The course familiarizes students with the key concepts and theories of marketing communications. Special focus is on the use of various tools and techniques in different channels as well as the strategic role of the brand as the core of marketing communications. Furthermore, changes taking place in the mediascape as a result of various trends such as social media, user-generated content, blogs, viral marketing and mobile applications, are discussed, enriched with examples from practice.

Teaching methods

Teaching method Contact Online
Lectures 20 h 0 h

Teaching language

English

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in course work 
In English

Lectures, Moodle exercises, and exam in Finnish or in English.

Evaluation

Numeric 1-5.

Study materials

  1. Dahlen, Micael, Lange, Fredrik & Smith, Terry: Marketing Communications: A Brand Narrative Approach, Wiley: Chichester, 2010.
  2. Other materials given by the lecturer, e.g. academic articles.

Further information

Recommended year of study: 1. year, spring (for degree programme students)

Belongs to following study modules

Johtamiskorkeakoulu
Johtamiskorkeakoulu
Johtamiskorkeakoulu
Johtamiskorkeakoulu
2018–2019
Teaching
For Open University students only
Johtamiskorkeakoulu