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Arkistoitu opetussuunnitelma 2017–2019
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TIETS40 Managing e-commerce; Consumers and Community Perspective 5 op
Organised by
Degree Programme in Computer Sciences
Person in charge
Professor Mikko Ruohonen
Corresponding course units in the curriculum
Informaatiotieteiden yksikkö
Curricula 2015 – 2017

Learning outcomes

After the course the student will understand the large area of e-commerce from the consumer and end-customer point of view. The student can also analyze and plan the potential use of e-commerce in different retailing industries and manages an understanding of the changing markets, consumer behavior and social computing from consumers and community perspectives.

Contents

Introduction to E-Commerce and E-Marketplaces. Overview of E-Commerce.
E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce. Internet Consumer Retailing. Retailing in E-Commerce: Products and Services.
Consumer Behavior, Market Research, and Advertising. E-Commerce Models and Applications. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce. Mobile Computing and Commerce and Pervasive Computing.

Teaching methods

Teaching method Contact Online
Lectures 21 h 0 h
Exercises 21 h 0 h

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in classroom work with groupwork/reports  Participation in course work 
In English
Option 2
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Written exam 
In English

Participation in classroom work with groupwork/reports OR Written exam (if not enough participation).

Evaluation

Numeric 1-5.

Study materials

Turban, E., King, D., Lee, J.K, Liang, T.-P., Turban, D.C. Electronic Commerce: A Managerial and Social Networks Perspective. Springer. 2015.

Belongs to following study modules

Johtamiskorkeakoulu
Johtamiskorkeakoulu
Luonnontieteiden tiedekunta
Luonnontieteiden tiedekunta
Luonnontieteiden tiedekunta
Luonnontieteiden tiedekunta
Luonnontieteiden tiedekunta