x !
Arkistoitu opetussuunnitelma 2017–2019
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
KATSTA12 Business Models 5 op
Organised by
Degree Programme in Business Studies
Management and Organization
Person in charge
Senior lecturer, Management and Organisations
Preceding studies
Compulsory:
Corresponding course units in the curriculum
Johtamiskorkeakoulu
Curricula 2015 – 2017
KATSTA12 Business Models 5 ECTS

Learning outcomes

The course aims to develop the participants' abilities in business model development. The course emphasizes analysing both the revenue generation capacity as well as the growth potential of various businesses. This is achieved by studying numerous business models of many real life companies from various angles and points of view. Business models are seen both as holistic descriptions of individual companies’ value creation logic as well providers of frameworks in developing, evaluating and testing new (start-up) companies’ revenue models and scalability potential.

The course is carried out with a high level of involvement and participation of the students during class room sessions. The aim is that each student has a possibility to study real life cases and then to present them in class. The students work with real life cases and evaluate their business potential, value propositions, target customer segments, and revenue generative capacity.

Contents

The course relies heavily on each student’s active participation in working with real life cases.
- The theoretical background of Business ideas and Business models.
- Different types of business models and business logic’s.
- Drafting one’s Business model toolkit through preparation of presentations of selected cases.
- Evaluation of one’s own learning and skills development in a final report.

Teaching methods

Teaching method Contact Online
Lectures 8 h 0 h
Group work 16 h 0 h

The course is lectured in English in Fall during Period II and in Finnish in Spring during Period IV.

Teaching language

English

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in course work 
In Finnish
Exercise(s) 
In Finnish

Evaluation

Numeric 1-5.

Study materials

Osterwalder & Pigneur: Business Model Generation, Wiley 2010.

Belongs to following study modules

Johtamiskorkeakoulu
Johtamiskorkeakoulu
2018–2019
Teaching
For Open University students only
Johtamiskorkeakoulu