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Arkistoitu opetussuunnitelma 2017–2019
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MBCS02 Strategic Marketing 5 op
Organised by
Master's Degree Programme in Business Competence
Person in charge
Yliopistonlehtori

Learning outcomes

The course builds a strategic perspective to marketing. It identifies and addresses central marketing concepts such as customer value propositions, customer value, and business models and links them with corporate strategy. Throughout the course, concepts and theories are linked with case examples that help illustrate what constitutes the core of strategic marketing in contemporary business landscape.

Contents

Upon the completion of the course, the students understand the strategic nature of marketing, its role in contemporary business and are able to identify and apply set of marketing tools in practice.

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in course work 
In English

Evaluation

Numeric 1-5.

Belongs to following study modules

2018–2019
Teaching
-
Johtamiskorkeakoulu