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Arkistoitu opetussuunnitelma 2015–2017
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MEJOS03 Management of Media Organisations 5 op
Organised by
Master's Degree Programme in Media Management
Person in charge
Professor in Media Management

Learning outcomes

Students learn about management in media organisations from the perspective of how internal and external dependencies shape strategy formulation, competitive relations, product development, and development dynamics. Special emphasis is placed on emerging characteristics in organisational structure, international influences and markets, and demands for change management. The course lays a foundation for future studies, furnishing students with an essential understanding of diverse management roles, responsibilities and functions at various levels within a media company. Most elements addressed in lectures and readings are developed in depth and detail in advanced courses later in the sequence.

Contents

After completing the course the student will understand:
• The essential work of media managers at different levels in organisations
• Variable relations and implications of a market multiplicity (political, open, popular and professional)
• Strategic thinking as the cornerstone of media management work
• Challenges and dynamics in managing change processes
• The roles and functions of managers in organisational development

Teaching methods

Teaching method Contact Online
Lectures 21 h 0 h

Lectures (21 hours), readings and team-based assignment (7 hours).

Teaching language

English

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in course work 
In English

Lectures, readings and team-based assignment.

Evaluation and evaluation criteria

Numeric 1-5.
Class attendance (1 ECTS), written examination on lectures and readings (2 ECTS), and presentation of team results in researching a case example agreed with the instructor (2ECTS).

Study materials

  • Holt, Jennifer and Alisa Perren (2009) Media Industries: History, Theory and Method. Chichester, UK: Wiley-Blackwell. 

  • A packet of contemporary readings from academic journals and books, trade press sources, international news magazines, and on-line reports.

Belongs to following study modules

Viestinnän, median ja teatterin yksikkö
Viestinnän, median ja teatterin yksikkö
2016–2017
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
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Viestinnän, median ja teatterin yksikkö