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Arkistoitu opetussuunnitelma 2015–2017
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MEJOS012 Thesis Seminar 5 op
Organised by
Master's Degree Programme in Media Management
Person in charge
Professor in Media Management


Strategic themes: Responsible conduct of research

Learning outcomes

One the basis of the seminar student can
- define an argumented research theme and elaborate logical question setting, that problematizes the topic
- outline a relevant research plan, find relevant literature and research material
- give constructive criticism
- manage different phases of the research process
- execute research independently


The thesis seminar will continue throughout the second year. Participation in the seminar sessions is compulsory. Students are required to read each other's papers and provide argumented comments on them.

Teaching methods

Lecture, field assignments, critical reflection, presentations.

Teaching language


Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in course work 
In English

Readings, critical discussion, lecture notes, field research, collaborative exercises. Spans the first full year of master’s studies, and culminates in one-on-one interpersonal meetings and briefings for each student’s thesis supervisor.



Study materials

The books and other materials evolve. In this course to date the following have been assigned:

Gladwell, M. (2008) Outliers: The Story of Success. NY: Penguin Books.

Hamel, G. (2007) The Future of Management. Boston: Harvard Business School Press.

Harvard Business Review on Business Model Innovation (2010). Boston.

Knee, J.A., Greenwald, B.C. and Seave, A. (2009) The Curse of the Media Mogul: What’s Wrong with the World’s Leading Media Companies. London: Porfolio.

Morgan, G. (1986) Images of Organization. London: SAGE Publications.

Porter, M.E. (1980 / 2004) Competitive Strategy. London: Free Press.

Tungate, M. (2004) Media Monoliths: How Great Media Brands Thrive and Survive. London: Kogan Page.

Belongs to following study modules

Viestinnän, median ja teatterin yksikkö
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Viestinnän, median ja teatterin yksikkö