x !
Archived Curricula Guide 2015–2017
Curricula Guide is archieved. Please refer to current Curricula Guides
MEJOS06 The Structure and Economy of Media Industries 5 ECTS
Organised by
Master's Degree Programme in Media Management
Person in charge
Professor in Media Management

Learning outcomes

After completing the course the student will understand:
• Market structure of diverse media industries in historic and current forms
• Theories of the firm
• Business models and copyright issues
• The place and contributions of media industries in GDP over time
• Economic factors impacting the way media are organised and operated


Students learn how media industries have been structured as markets historically, and how they are structured today. Lectures clarify essential terms, sketch the establishment and evolution of key sectors (newspaper, magazine, television, cinema, telephony, etc). Attention focuses especially on 1) their contributions to national economies, 2) media’s varied roles in market economies, 3) how media differ economically from other industries, and 4) the impact and dynamics of globalisation and digitalisation as key factors driving change today.

Teaching methods

Teaching method Contact Online
Lectures 18 h 0 h

Teaching language


Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Lectures and readings leading to an essay examination.  Participation in course work 
In English

A reading course with lecture (18 h) from visiting UTA Docent Prof. Robert G. Picard, Director of Research for the Reuter’s Institute for the Study of Journalism at Oxford University in the UK.

Evaluation and evaluation criteria

Numeric 1-5.
Attendance and active participation in the lectures (3 ECTS) and an essay examination (2 ECTS).

Study materials

Historic and contemporary readings in media economics,especially including the following:

Alexander, Alison, James Owens, and Rodney Carveth, eds. (2003) Media Economics Theory and Practice (3rd edition) Mahweh, N.J.: Lawrence Erlbaum Associates.

Compaine, Benjamin M., and Douglas Gomery. (2000) Who Owns the Media: Competition and Concentration in the Mass Media Industry (3rd edition). Mahweh, N.J.: Lawrence Erlbaum.

Dimmick, John W. (2003) Media Competition and Coexistence: The Theory of Niche. Mahweh, N.J.: Lawrence Erlbaum.

Napoli, Philip M. (2003) Audience Economics: Media Institutions and the Audience Marketplace. New York: Columbia University Press.

Vogel, Harold (2010) Entertainment Industry Economics: A Guide for Financial Analysis, 8th ed. UK: Cambridge University Press.

Belongs to following study modules

School of Communication, Media and Theatre
School of Communication, Media and Theatre
Archived Teaching Schedule. Please refer to current Teaching Shedule.
School of Communication, Media and Theatre