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Archived Curricula Guide 2017–2019
Curricula Guide is archieved. Please refer to current Curricula Guides
MEJOS15 Journalism Start-Ups and Enterpreneurialism 5 ECTS
Organised by
Master's Degree Programme in Media Management
Person in charge
Professor in Media Management with Professor with Journalism
Corresponding course units in the curriculum
School of Communication, Media and Theatre
Curricula 2015 – 2017

General description

This course enables students to understand and engage effectively with opportunities for entrepreneurial development as professional journalists and managers, and deals with characteristic requirements and challenges. Students will analyse current development in news production and distribution with a focus on the enterprise as a business, and will be able to critically evaluate the implications – at both an industry level and a personal level. Professional participants will be encouraged to reflect on their understandings and practices to develop fresh insights about the limits and possibilities for journalistic work and the journalistic enterprise in today’s increasingly digital and multi-media environment.

Learning outcomes

After completing the course the student will be able to:

• Recognise and analyse trends in news production and distribution
• Understand and appreciate the theory of entrepreneurship, as well as distinctions for an intrapreneurial orientation in legacy firms
• Address implications of the changing news industry that are critically important for successful practice among journalists and managers
• Contrast and reflect on new media and traditional media in news environments
• Evaluate personal professional development needs for entrepreneurial skills and behaviours that are essential for success
• Understand business models and business planning as essential successful factors for start-ups


The course features a reading list and connected topical lectures, The course begins with a one-day intensive seminar that looks at cases and includes guest lecturers to illustrate practical cases from the industry. The course concludes with a half-day workshop where students present and discuss the results of teamwork projects.

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in course work 
In English
In English

Lectures and discussion about readings (15 hours). Students are tested on their knowledge of readings and lectures. Students are divided into teams that conduct research and develop a business plan for a news start-up. The teams are required to make presentations of the results.

Evaluation and evaluation criteria

Numeric 1-5.
Participation in classes and a team-produced research paper and presentation (2 ECTS). Readings and lecture notes that culminate in an examination (3 ECTS).

Study materials

Contemporary readings from academic journals and books, trade press sources, international news magazines, and on-line reports.  Many are posted on a course Moodle site and others are supplemental and recommended by the instructor. There are four required books for all students:

  •  Briggs, M. (2011) Entrepreneurial Journalism: How to build what?s next for news. London: SAGE.
  • Grueskin, B., Seave, A. and Graves, L. (2011) The Story So Far: What we know about the business of digital journalism. NY: Columbia Journalism School. (Provided as nn e-book on the Moodle site)
  •  Jarvis, J. (2014) Geeks Bearing Gifts: Imagining new futures for news. NY: CUNY Journalism Press.
  •  Sirkkunen, E. and Cook, C. (eds.) (2012) Chasing Sustainability on the Net. Tampere: Comet.  (Provided as an e-book on the Moodle site)



Belongs to following study modules

Faculty of Communication Sciences
Faculty of Communication Sciences
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Faculty of Communication Sciences