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Arkistoitu opetussuunnitelma 2015–2017
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MEJOS09 Management of Content Development 5 op
Organised by
Master's Degree Programme in Media Management
Person in charge
Professor in Media Management


Strategic themes: Internationalisation

Learning outcomes

After completing the course students will understand:
• Characteristics and dynamics of the creative organisation framework
• Innovation management theory
• Product development from a customer-centred perspective
• Project management process and characteristic requirements
• Fundamentals of customer relationship management (CRM)


Students learn essential theory and characteristic practice in the areas of building and managing a creative organisation, innovation management, principles of project management, and customer relationship management. The course establishes a necessary foundation for developing media products and services for competitive success in today’s complex, rapidly changing, and highly uncertain media markets.

Teaching methods

Teaching method Contact Online
Lectures 18 h 0 h

Teaching language


Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in course work 
In English
In English

Lectures (18 hours), assigned readings, and a team-based
project to propose a new media product to a group of media professionals in a competitive situation.

Evaluation and evaluation criteria

Numeric 1-5.
Class attendance (1 ECTS), readings and term paper (2 ECTS), project pitch in a ‘Dragon’s Den’ format (2 ECTS).

Study materials

  • Bilton, D. (2007) Management and Creativity: From Creative Industries to Creative Management. UK: Wiley Blackwell.
  • Dyer, J., Gregersen, H. and Christensen, CM (2011) The Innovators DNA. Boston: Harvard Business School Publishing.
  • Govindarajan, Vijay and Chris Trimble (2010) The Other Side of Innovation: Solving the Execution Challenge. Boston: Harvard Business Books. 

  • A packet of contemporary readings from academic journals and books, trade press sources, international news magazines, and on-line reports.

Belongs to following study modules

Viestinnän, median ja teatterin yksikkö
Viestinnän, median ja teatterin yksikkö
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Viestinnän, median ja teatterin yksikkö