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Arkistoitu opetussuunnitelma 2015–2017
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MEJOS04 Strategy & Marketing 5 op
Organised by
Master's Degree Programme in Media Management
Person in charge
Professor of Service and Retailing


Strategic themes: Internationalisation

Learning outcomes

Students learn the essentials of strategic thinking with special emphasis on marketing's and its many-sided nature. The course examines the field of strategic management as a process in which various marketing strategies play a major role.


After completing the course the student will understand:
• Diverse perspectives on strategic thinking
• The strategic nature of marketing
• Principles of strategic marketing
• Principles of strategic planning
• Essential marketing models and approaches

Teaching methods

Teaching method Contact Online
Lectures 25 h 0 h

Teaching language


Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in course work 
In English

Lectures (25 hours), readings and class attendance.

Evaluation and evaluation criteria

Numeric 1-5.
Lectures and readings, tested separately. The testing in literature comes after the lectures. Attendance and active participation in lectures (2 ECTS), submitting an essay on the lectures and assigned essays on study materials (3 ECTS).

Study materials

A packet of contemporary readings from academic journals and books.

Belongs to following study modules

Viestinnän, median ja teatterin yksikkö
Viestinnän, median ja teatterin yksikkö
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Viestinnän, median ja teatterin yksikkö