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Arkistoitu opetussuunnitelma 2012–2015
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MEJOS10 Content Management & Development 5 op
Organised by
Master's Degree Programme in Media Management
Person in charge
Gregory Ferrell Lowe
Course is available for:
  • Major subject students
Corresponding course units in the curriculum
Viestinnän, median ja teatterin yksikkö
Curricula 2011 – 2012

General description

Lectures (21 hours) and readings.

Learning outcomes

Students will learn contemporary theories useful for management work with specific emphasis on developing media products and services; including project management, knowledge management, and customer relationship management, and creative organisation principles.

Contents

After completing the course the student will understand:

• Content and development from a customer-centred perspective
• Project management process and characteristic challenges
• Diversity and strategic thinking in the context of creative organisation
• What CRM and KM are, and why that matters

Teaching language

English

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in course work 
In English
Project / practical work 
In English

Lecture, readings and analytical project in teams.

Evaluation and evaluation criteria

Numeric 1-5.
Class attendance (1 ECTS), essay examination (2 ECTS), results of team project and presentation (2 ECTS).

Study materials

A packet of contemporary readings from academic journals and books, trade press sources, international news magazines, and on-line reports.

2012–2013
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Viestinnän, median ja teatterin yksikkö