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Arkistoitu opetussuunnitelma 2012–2015
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MEJOS9 Media Management Practicum 5 op
Organised by
Master's Degree Programme in Media Management
Person in charge
Gregory Ferrell Lowe
Course is available for:
  • Major subject students
Corresponding course units in the curriculum
Viestinnän, median ja teatterin yksikkö
Curricula 2011 – 2012

General description

A practicum organised with the mentor and involving various tasks assigned by him or her to the student, along with an agreed amount of visitation time for interviews, discussion, and participant observation.

Learning outcomes

Students will secure agreement with a manager in a media firm either in Finland or their home country to engage as a mentor. The language depends on the student’s choice – it need not be conducted in English, although materials submitted for evaluation must be in English. The particular arrangements are negotiated in each individual case between the student and the mentor, but are subject to approval by Lowe.


After completing the course the student will understand:

*Practical dynamics of management work in a media company today
*How management theory works in practice
*What is unique about being a manager in media industries
Areas requiring personal development for career success

Teaching language


Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in course work 
In English

Lectures (2 hours), visitation and tasks assigned by the mentor and approved by Lowe (18 hours), analytical report on lessons learned with a presentation by each student to the ‘executive board’ (comprised of peers and Lowe, simulating a report for senior management in a media firm.

Evaluation and evaluation criteria

Numeric 1-5.
Mentor evaluation of the student (1 ECTS), student evaluation of the mentor (1 ECTS), and the report and presentation evaluated by Lowe (3 ECTS).

Study materials

As assigned by respective mentors to individual students. May include books and articles from academic or trade press sources, internal company documents, and participation in company or industry seminars.

Archived Teaching Schedule. Please refer to current Teaching Shedule.
Viestinnän, median ja teatterin yksikkö