x !
Arkistoitu opetussuunnitelma 2012–2015
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
KATASA11 Asia-Pacific as a Business Area 5 op
Organised by
Degree Programme in Business Studies
Asian Studies in Business and Business Cultures
Person in charge
Lecturer and university teacher in marketing
Planned organizing times
Period(s) I II III IV
2012–2013 X
2013–2014 X
2014–2015 X
Preceding studies
None; the course is open for exchange students, too.
Corresponding course units in the curriculum
Curricula 2011 – 2012

Learning outcomes

The objective of the course is to get the students acquainted with the diversity of the Asia-Pacific Region (South, South-East and East Asia) as a business area and the complexity and dynamics of Asia-Pacific businesses so that they recognize similarities and dissimilarities between Western and Eastern economies.


The course focuses on the geography, governance frames, business practices, business cultures, strengths and weaknesses of various countries and social structures in preparing foreign companies and their representatives to organize businesses in the Asia-Pacific Region. Another focus is to give an explanation for the rapid economic growth and the major future challenges of the Asia-Pacific Region.

Teaching methods

Lectures and exercises 20 h.

Teaching language


Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Open University Students
  • Doctoral Students
  • Exchange Students
Participation in course work 
In English

Written exam in English on lectures and study materials or project work, written in a group of 3–4 students.


Numeric 1-5.

Study materials

1. Naisbitt, John & Naisbitt, Doris: China’s Megatrends. 8 Pillars of a New Society, Harper Collins Publishers, 2010.
2. Guruswamy, Mohan & Singh, Zorawar D.: Chasing the Dragon. Will India Catch Up with China?, Dorling Kindersley (India) Pvt. Ltd., 2010.
3. Backman, Michael & Butler, Charlotte: Big in Asia. 30 Strategies for Business Success, Palgrave Macmillan Ltd., 2007 or a newer publication.
4. Journals and other materials, informed by the lecturer.

Further information

Recommended year of study: 2.-3. year Autumn

Belongs to following study modules

Asian Studies (Yhteiset opinnot/JKK)
Archived Teaching Schedule. Please refer to current Teaching Shedule.
For Open University students only