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Archived Curricula Guide 2011–2012
Curricula Guide is archieved. Please refer to current Curricula Guides
MARKA165 Integrated Marketing Communications 5 ECTS
Organised by
Person in charge
Preceding studies
For Finnish students only.

Learning outcomes

The students will have a deeper understanding on integrated marketing communications and its modern applications. Furthermore, the students improve critical reading of various communication media and understand how they are used in multicultural markets.


The books contain useful aspects of marketing communications like advertising, branding, PR, selling and sales management within global market. The students are able to choose the part of marketing communications which provides best interest for their future career.

Teaching methods

No lectures, only book exam

Modes of study


Numeric 1-5.

Recommended year of study

2. year autumn
2. year spring
3. year autumn
3. year spring

Study materials

Students choose three books from five alternative books and take an exam on marketing examination days.

  1. de Pelsmacker, Patrick, Geuens, Maggie & van den Bergh, Joeri: Marketing Communications: A European Perspective, Pearson, 2007.
  2. Schultz, Don & Schultz, Heidi: IMC: The Next Generation, McGraw-Hill, 2003. Available as E-book from ebrary.
  3. de Mooij, Marieke, K.: Global Marketing and Advertising: Understanding Cultural Paradoxes, Sage, 2005.
  4. de Chernatony, Leslie: From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands, Elsevier, 2006. Available as E-book from NetLibrary.
  5. Donaldson, Bill: Sales Management: Principles, Process and Practice, Palgrave Macmillan, 2007.

Belongs to following study modules

School of Management
Archived Teaching Schedule. Please refer to current Teaching Shedule.
School of Management