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Arkistoitu opetusohjelma 2018–2019
Selaat vanhentunutta opetusohjelmaa. Voimassa olevan opetusohjelman löydät täältä.
KATMAA12 Marketing Communications 5 ECTS
Implementation is also a part of open university teaching
Period I Period II Period II Period IV
Language of instruction
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
Kauppatieteiden tutkinto-ohjelma
Yrityksen taloustiede, markkinointi
Faculty of Management

Learning outcomes

After completing the course, the student understands the strategic role of marketing communications in interactively engaging with customers and other stakeholders. The student is able to plan and evaluate the use of different communications tools in the changing mediascape. In addition, the student can critically assess ethical concerns related to marketing communications.

Enrolment for University Studies

Enrolment time has expired


Elina Närvänen, Teacher responsible


14-Jan-2019 – 25-Feb-2019
Lectures 21 hours
Mon 14-Jan-2019 - 25-Feb-2019 weekly at 12-15, Linna Väinö Linna -sali


Numeric 1-5.

Evaluation criteria

Lectures, Moodle exercises, and exam in Finnish or in English.

Study materials

1. Dahlen, Micael, Lange, Fredrik & Smith, Terry: Marketing Communications: A Brand Narrative Approach, Wiley: Chichester, 2010.

2. Wind, Yoram & Hays, Catharine: Beyond Advertising: Creating value through all customer touchpoints, 2016.

3. Other materials given by the lecturer, e.g. academic articles.

Further information

Recommended year of study: 1. year, spring (for degree programme students)