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Arkistoitu opetusohjelma 2017–2018
Selaat vanhentunutta opetusohjelmaa. Voimassa olevan opetusohjelman löydät täältä.
KATMAA13 Service Marketing 5 ECTS
Implementation is also a part of open university teaching
Period I Period II Period III Period IV
Language of instruction
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
Kauppatieteiden tutkinto-ohjelma
Yrityksen taloustiede, markkinointi
Faculty of Management

Learning outcomes

After completing the course the student recognizes the importance of the service mindset in contemporary marketing. The student is able to apply the service mindset and related tools for analyzing and developing businesses and organizations in different contexts. The student understands the role of the customer in value creation.

Enrolment for University Studies

Enrolment time has expired


Mika Yrjölä, Teacher responsible
Ulla-Maija Sutinen, Contact person


12-Sep-2017 – 12-Oct-2017
Lectures 20 hours
Tue 12-Sep-2017 - 26-Sep-2017 weekly at 12.15-13.45, Pinni ls B1100
Thu 14-Sep-2017 - 12-Oct-2017 weekly at 12.15-13.45, Päät ls D10a
Tue 3-Oct-2017 at 12.15-13.45, Päät ls D10b
Tue 10-Oct-2017 at 12.15-13.45, Pinni ls B110


Numeric 1-5.

Evaluation criteria

Lectures, Moodle excercises, and exam in Finnish or in English.

Study materials

  1. Grönroos, Christian: Service Management and Marketing. Customer Management in Service Competition, Wiley, 2007 or later.
  2. Gummesson, Evert: Total Relationship Marketing, Butterworth-Heinemann, 2008 or later.
  3. Other materials given by the lecturer, e.g. academic articles.

Further information

Recommended year of study: 2. year, autumn (for degree programme students)
Recommended complementary course: KATJOS42 Service Management