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Arkistoitu opetusohjelma 2016–2017
Selaat vanhentunutta opetusohjelmaa. Voimassa olevan opetusohjelman löydät täältä.
MEJOS08 Perceptions & Use of Media 5 ECTS
Period I Period II Period III Period IV
Language of instruction
Type or level of studies
Advanced studies
Master's Degree Programme in Media Management
School of Communication, Media and Theatre

Learning outcomes

After completing the course students will understand:
- Essential knowledge about audience research today
- How audiences of various kinds in different locations perceive and use media content and services
- Characteristic change in the way media are managed by audiences
- Implications for managers of media firms

General description

Students learn about how people are using media goods and services today, and how that is both the same and different in the historic
context. Lectures also highlight changing perceptions of media, emphasising what that implies for meeting expectations and accommodating variation in preferences. Coursework encourages developing more nuanced understandings in a comparative framework that offers contrasts between legacy media and new media, audiences and users in key segments (e.g. younger versus older, men versus women), and in different countries (i.e. international comparison).

  • 9.11 Exam at 14.30-16.30 in PinniB building 1096
  • Paper due 25.11 at 17.00

Enrolment for University Studies

Enrolment time has expired


Gregory Lowe, Teacher responsible


14-Sep-2016 – 25-Nov-2016
Wed 14-Sep-2016 at 14.00-16.30, VIRTA LS. 120
Wed 28-Sep-2016 at 14.00-16.30, VIRTA LS. 120
Wed 12-Oct-2016 at 14.00-16.30, PÄÄT LS. A2B
Wed 19-Oct-2016 at 14.00-16.30, PÄÄT LS. A2B
Wed 26-Oct-2016 at 14.00-16.30, PÄÄT LS. A2B
Wed 9-Nov-2016 at 14.30-16.30, PinniB building 1096, EXAM

Further information

Some places available for other students at UTA. Students are accepted in the following order:

1. degree students of the MDP in Media Management and MDP in Media Education

2. other degree students of UTA

3. exchange students