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Arkistoitu opetusohjelma 2016–2017
Selaat vanhentunutta opetusohjelmaa. Voimassa olevan opetusohjelman löydät täältä.
KATMAA13 Service Marketing 5 ECTS
Implementation is also a part of open university teaching
Periods
Period I Period II Period III Period IV
Language of instruction
English
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
Kauppatieteiden tutkinto-ohjelma
Yrityksen taloustiede, markkinointi
School of Management

Learning outcomes

After completing the course the student recognizes the importance of the service mindset in contemporary marketing. The student is able to apply the service mindset and related tools for analyzing and developing businesses and organizations in different contexts. The student understands the role of the customer in value creation.

Enrolment for University Studies

Enrolment time has expired

Enrolment for Open University Studies

11.8.2016 alkaen
Pakollinen edeltävä opintojakso: KATMAP11 Moniulotteinen markkinointi

Teachers

Mika Yrjölä, Teacher responsible
Mika.Yrjola[ät]uta.fi
Timo Rintamäki, Teacher
Timo.Rintamaki[ät]uta.fi

Homepage URL

Teaching

12-Sep-2016 – 13-Oct-2016
Lectures 20 hours
Lectures and Exercises
Mon 12-Sep-2016 - 10-Oct-2016 weekly at 12-14, Main building D11
Thu 15-Sep-2016 at 10-12, Main building D11
Thu 22-Sep-2016 - 6-Oct-2016 weekly at 12.00-14.00, Väinö Linna
Exam
Thu 13-Oct-2016 at 12-16, Main building D10a

Evaluation

Numeric 1-5.

Evaluation criteria

Lectures, Moodle excercises, and exam in Finnish or in English.

Study materials

  1. Grönroos, Christian: Service Management and Marketing. Customer Management in Service Competition, Wiley, 2007 or later.
  2. Gummesson, Evert: Total Relationship Marketing, Butterworth-Heinemann, 2008 or later.
  3. Other materials given by the lecturer, e.g. academic articles.

Further information

Recommended year of study: 2. year, autumn (for degree programme students)
Recommended complementary course: KATJOS42 Service Management