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Arkistoitu opetusohjelma 2014–2015
Selaat vanhentunutta opetusohjelmaa. Voimassa olevan opetusohjelman löydät täältä.
MBCS01 Strategic Marketing 5 ECTS
Period I Period II Period III Period IV
Language of instruction
Type or level of studies
Advanced studies
Course unit descriptions in the curriculum
Master's Degree Programme in Business Competence
School of Management

Learning outcomes

The course builds a strategic perspective to marketing. It identifies and addresses central marketing concepts such as customer value propositions, customer value, and business models and links them with corporate strategy. Throughout the course, concepts and theories are linked with case examples that help illustrate what constitutes the core of strategic marketing in contemporary business landscape.

Enrolment for University Studies

Enrolment time has expired


Saarijärvi Hannu, Teacher responsible


9-Sep-2014 – 21-Oct-2014
Tue 9-Sep-2014 - 21-Oct-2014 weekly at 9-12, Pinni ls B3107