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Arkistoitu opetusohjelma 2012–2013
Selaat vanhentunutta opetusohjelmaa. Voimassa olevan opetusohjelman löydät täältä.
KATMAA12 Marketing Communications 5 ECTS
Periods
Period I Period II Period III Period IV
Language of instruction
English
Type or level of studies
Intermediate studies
Course unit descriptions in the curriculum
Kauppatieteiden tutkinto-ohjelma
School of Management

Learning outcomes

The student will gain a deeper understanding on the different approaches of marketing communications and is able to evaluate their use in the changing mediascape. The student learns to interactively engage with stakeholders, especially customers. In addition, the student can critically evaluate ethical concerns related to marketing communications.

Enrolment for University Studies

Please register for the course through NettiOpsu. Registration begins about one month before the course starts.

Enrolment time has expired

Teachers

Nina Mesiranta, Teacher responsible
nina.mesiranta[ät]uta.fi

Homepage URL

Teaching

12-Mar-2013 – 18-Apr-2013
Lectures 20 hours
Tue 12-Mar-2013 - 16-Apr-2013 weekly at 10.00-12.00, Pinni B1100, Easter break: no lectures
Thu 14-Mar-2013 - 18-Apr-2013 weekly at 10.00-12.00, Main building D10b, Easter break: no lectures
Exceptions:
18-Apr-2013 at 10.00 –12.00 , Main building D10a